the needed burden

Posted: June 7, 2011 in articles

share the one thing...

If you are a communicator a brilliant book worth reading is Communicating for a Change by Andy Stanley. I guess you would need to determine if you are in fact a communicator before you read the book so the question you would need to ask yourself is: do I speak to other people at all during the day? If the answer is yes, then read it.

During one of the chapters Andy refers to communicators needing to be burden bearers.  A burden, he explains, is what what shifts us away from simply conveying information to others. He says that others can tell if we are carrying a burden versus simply dispensing information. He challenges us further stating that when we communicate we need to know that one thing – the one idea, message, principle or truth that we had to deliver at all costs.  What is it that people have to know?  What do you feel compelled to share? It’s beyond information… it’s a burden.  A burden is what brings passion into a message enabling you to wrap up the hearers of your message and take them on a journey.

So imagine you were given a platform to speak to a crowd of people.  This will be your only opportunity, a never to be repeated experience. Imagine you arrived at the podium and had all ears on you. You’ve been given free reign to talk on anything you would like.

What would be the one thing you would communicate?  What would be your burden that you would share?

If, like me, you can’t answer that too clearly right now then perhaps the following questions will help you clarify what it is:

  • What change would you most like to see in the world?
  • What is the most significant way to live?
  • Where do you believe we as human beings can make the biggest difference?
  • What topics are you drawn to, be it on TV or in the media?
  • What life experiences have stuck fast in your memory banks?
  • What frustrates you most about the state of the world?
  • What inspires you?

The idea would be to look for a common thread. What seems to stick out as you answer the questions. What could that one thing be?

I believe – that as much as our platform in this blog was imaginary – that those of us who begin to own our burdens WILL be given the platform off which to share it.

The world needs more burdens.


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